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​​​​​​​​​​I fuel

ideation inspo,

create fearlessly,

+ deliver loyalty.

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Mood expression

archetype + symbology

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​​​Voice extension

tone 2 touchpoint

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Audience connection

temperatures + textures

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​​Vibe experience

live containers + events

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My content + campaigns attract + activate

by design + with intention. 

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Engagement is organic when creative is equally balanced: authentic 2 audience + strategically aligned. 

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Ethical application of AI reflects audience desires + conscious algorithm strategy identifies opportunity gaps 4 brands 2 expand capacity + meet targets.

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I specialize in feeding + growing pro social + search content conversion pipelines 4 subscription platforms and direct 2 consumer membership channels.

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Scroll select case studies for proof my work works.

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Project

Docuseries content & editorial

Brief

Ideate & execute category-driven concept and messaging from titling to seo

Company

Gaia, Inc.

Channels

Subscriber, Amazon, Roku

Tools

Research, mood boards, TaV roadmap

Target

Support launch integrating use of AI

Outcome

Series spawned interest in long-form feature

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Project

Wellness Container Facilitation

Brief

Design and produce streaming + live event calendar for client care support stack

Company

Her Own Summer

Channels

Retail, Eventbrite, Discord

Tools

OBS, Adobe, Zoom

Target

Customer promotion for Denver functional mushroom cafe launch

Outcome

Sold out

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Project

D2C Membership Offer

Brief

Architect and activate quarterly revenue stream

Company

Her Own Summer

Channels

Retail, Eventbrite, Discord, Substack

Tools

Flodesk, OBS, Adobe, Zoom

Target

Convert newsletter subscribers to paid apothecary clients

Outcome

+7% Membership increase per 3k email blast

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Project

mid-season series revamp

Brief

Crisis communications for wellness optimization influencer series

Company

Gaia, Inc.

Channels

Subscriber, Amazon, Roku

Tools

Hook, metadata, long/short form copy

Target

Reposition messaging for female demo

Outcome

+30% Subscriber conversion across content categories

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Project

UGC Short-Form Social video

Brief

Produce affiliate offers and episodic promos within ethical and legal compliance

Company

Microdosify x Angel Astro

Channels

Direct, LinkedIn, Substack, YouTube

Tools

OBS, Adobe, Canva, Calendly 

Target

Upgrade 3k readers to monthly subscription offer

Outcome

23% Open, 3% Engage, 14% Convert

Project

Corporate Brand Book

Brief

Steer competitive audit and cross-functional committee to reboot TaV by Board request

Company

Gaia, Inc.

Channels

Internal

Tools

FIGMA, Google Analytics, Domo, Confluence

Target

Re-energize brand authority to activate female member demo across 8k streaming titles

Outcome

800k YoY paid members

Assets

Confidential, code name celeste

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Project

Gift Book Packaging & Production

Brief

Conceptualize, craft, and create category-killing sequel to #1 new release

Company

Citizen Author Books

Channels

Retail, Amazon, Barnes & Noble

Tools

Adobe, Scrivener, Autocrit, Vellum

Target

Funnel non-fiction readers from Cooking to New Age with cross-over media merchandising

Outcome

#1 new release in 3 target categories driven by pre-order promotional pricing & SEM strategy

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